Great Ormond Street Hospital
Bringing magic to Neverland’s digital home
For more than a century, the story of Peter Pan has held a unique connection to Great Ormond Street Hospital (GOSH). In 1929, Sir J.M. Barrie gifted the rights to his beloved work to GOSH, creating a lasting legacy that continues to support seriously ill children through royalties and licensing income.
Neverland represents one of the charity's most significant opportunities to build on that legacy, but its digital estate wasn't equipped to realise its full potential. We helped bring their vision to life with a future-ready digital platform that unlocks new revenue opportunities while creating a sustainable foundation for the next chapter of this remarkable story.
The Challenge
Peter Pan has lived in the hearts and minds of both adults and children for over a hundred years, so the opportunity to make such a meaningful impact with the first Neverland site was not taken lightly. However with pressing limitations on both timescale and budget, it was key that it was easy for the GOSH Charity team to update and extend content without affecting the brand style or consistency.
Our response
The website brings together rich storytelling, interactive and Neverland updates. There are games, quizzes and activities, all designed for children and families to enjoy together.
The project needed to move at pace but we kept user experience at the core, balancing tech solutions with the audience needs - whether children, parents, patients or potential donors.
We chose Umbraco Heartcore, creating building blocks for the GOSH Charity team to be able to self-manage the site once live.
The impact
The Neverland site offers an interactive digital home for the brand, a fundamental part of the GOSH Charity fundraising efforts. The website has quickly grown an engaged user base and will undoubtedly continue to contribute to brand recognition.
1904
Peter Pan was written
In 1929, J.M. Barrie donated Peter Pan’s copyright to Great Ormond Street Hospital, turning a beloved story into a lasting legacy that continues to support young patients today.
78,000
Children cared for each year at GOSH
Thousands of families receiving specialised treatment, groundbreaking clinical care, and compassionate support - ensuring every child has the chance at a healthier, brighter future.
Testimonials
"Aer Studios were knowledgeable, creative and really understood what we were trying to achieve. They were sensitive to the needs of a charity but also saw the potential of Neverland and how we wanted to develop the website to support the brand and be future proof. They interpreted the style guide provided to present us with a very user friendly site that captures the Neverland brand. We are really pleased with the results and the continued support of the team."
Jenny Martin & Demi NewmanSenior Partnerships Development Manager & Senior Brand Licensing Executive, GOSH Charity